Wednesday, December 15, 2010

Idea to Boost Last Minute Christmas Sales


I did not schedule many book signings for this month. It just seemed like too much to balance with all of the other Christmas activities we have going on with our family.

While I have loved having more time at home to wrap presents and bake, I have missed that extra cash that can come from signings that target Christmas shoppers. Yesterday, I decided to get creative and offer my "Christmas Panic Book Deal".

I put it up as a message to Facebook fans. Anyone who orders by Sunday get a discount plus free delivery (within a 25 mile radius of my house). I have already gotten orders for several books. It is an easy and inexpensive marketing plan. There is still time to all of my author friends to try it!

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